Monaco Grand Prix
Real Time 3D Film
What's the deal?
We capitalized on a prime media spot on a yacht at the Monaco Grand Prix to create a unique brand activation. Partnering with Agenxy, Bureau of Innovation and Art Director Lena Novello.
We crafted a promotional video that spotlighted the client’s branding in an innovative and engaging way.
Challenge
Positioned on a yacht with a view of the race, our task was to integrate the client's branding seamlessly into this high-energy setting without detracting from the allure of the Monaco Grand Prix. The activation needed to stand out to both live attendees and global viewers.
SOLUTION
We went all in with a 3D film that responded to the event's vibe, syncing perfectly with the music and mood. It was designed to catch the eye of millions of viewers and create a lasting impression.
Impact and Results
The campaign was a massive success, reaching an estimated 220 million people worldwide.
Got an event? Want to make it unforgettable?
That's what we do.
